SEO

Search engine optimization (SEO) is an extremely important tool for attracting traffic to your organization's site. For my client, Iowa Wesleyan, there are some things I would do to improve their SEO. I would try to find inbound links for organizations in the Mt. Pleasant and Burlington area that offer their support to IWC. In doing so, this will help increase their number of internal and external links and in turn increase their site's visibility on the web. An area that I think some aspects of the school's website struggles in, is in how they use keywords and tags. For the articles and updates they post on the various social media programs they use, they do not always have the catchiest headlines. And on their Facebook page, some of the tags in their photos are not always the most flattering for their students. In addressing these issues, IWC can better the attention they recieve from prospective students, their parents, or alumni. Lastly, an area I would look into is the use of key words in the web addresses for their social media programs.