Thursday, February 18, 2010

Media Survey

After asking 25 people to take the class-given survey, I must say that I was not very surprised by the results. A lot of those questioned read print newspapers, such as, Iowa Wesleyan's, Mt. Pleasant News, Burlington-Hawkeye, The Cedar Rapids Gazette, and the St. Louis Dispatch. The heavy majority reading newspapers in print that are relatively local. In regards to how often, it was across the board ranging from 1 day ago to over a month ago. For online readers, 1 day ago was the heavy favorite in the poll. For a few, the question simply did not apply. Print magazines read by those who took part in the survey were Cosmopolitan, ESPN, Sports Illustrated, People, US Weekly, and other tabloids. People really enjoy their scandalous gossip around here. The winner in for that question was reading one with in the last week at 60%. However, for 60% of those readers, they did not read magazines online. The AM radio question did not really surprise me at all. A high majority did not listen to AM radio via an antenna. And those listening to online radio was split almost equally between that day and over a month ago. The stations that people did listen to were NPR and SportsTalk Radio. The people who answered my questions listened to a variety of stations ranging from pop to country to hip hop. Again 60% had listened to FM radio within the past day, with in the last week coming in a hard second. Over 60% had listened to an Ipod or portable music device during that day. Favorite TV stations included, MTV, BET, VH1, FX, TNT, TBS, and many others. For all but two people, they had not watched TV with an antenna in over a month. And finally for those who had recently watched a video on the Internet, all answers were either that day or in the last week. Of all the questions asked in the poll, the only result that really surprised me was the first one that dealt with print newspapers. I thought for sure that a lot of people would answer in the over a month category. Surprisingly enough to me, the answers were spread throughout the past day, the last week, the last month, and the last month plus. The other answers that sort of surprised me was about the portable music devices. I thought that at least 20 if not all of the people would say within the last week. However, there were a few that said that they had not used one within the last month, let alone in over a month.

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