Using Flickr for Promoting

After reading about Flickr's uses for promoting on Community Organizer 2.0 and Tech Soup, I think there are a number of ways that Iowa Wesleyan can use Flickr to promote itself. I think CO 2.0 really hit the nail on the head when they said that "Flickr combines the power of visual storytelling with the very nature of a social network – engagement and conversation." One way that Iowa Wesleyan can use Flickr is to hook more international students. They can take pictures showing how diverse our campus enrollment is and hopefully that will make more foreign students feel like they could fit in here and not feel like they were that far away from home. Flickr could also be a great tool for exhibiting a sense of community support and school spirit. A good example of this would be photos of the women's basketball team's playoff games. The fan turnout was amazing and athletes want to know that they will be playing for a school that will go all out in supporting them. Pictures of all the storefronts could also be used to demonstrate how the community stepped up to show that they cared about the sports team's accomplishments, as well. Lastly, a third way to use Flickr would be to literally show the campus. For students who would not be able to visit for one reason or another, could get a view of the campus via photos. A photo book displaying the dorms, gym, and campus buildings could help a prospective student capture what the school has to offer without actually visiting it.