Twitter Locations

So, I noticed a couple weeks ago that now when you post a tweet beneath it, it will add your geographic location. What will be next? Will you be able to add that you are at the Hy-Vee, Aisle 7, in Cedar Rapids, IA? Or maybe, from my home bath tub? Is all this really necessary?

SEO

Search engine optimization (SEO) is an extremely important tool for attracting traffic to your organization's site. For my client, Iowa Wesleyan, there are some things I would do to improve their SEO. I would try to find inbound links for organizations in the Mt. Pleasant and Burlington area that offer their support to IWC. In doing so, this will help increase their number of internal and external links and in turn increase their site's visibility on the web. An area that I think some aspects of the school's website struggles in, is in how they use keywords and tags. For the articles and updates they post on the various social media programs they use, they do not always have the catchiest headlines. And on their Facebook page, some of the tags in their photos are not always the most flattering for their students. In addressing these issues, IWC can better the attention they recieve from prospective students, their parents, or alumni. Lastly, an area I would look into is the use of key words in the web addresses for their social media programs.

March Madness

Gotta love the underdog and a little home-state love!

Orgs on YouTube

This is the official movie trailer of Death at a Funeral. It was posted by the production company, Sony pictures. Hopefully they didn't use all the funny parts in the trailer.

Iowa Wesleyan can Benefit from Using YouTube

Many organizations have found ways to benefit from using YouTube. There are a couple of ways that Iowa Wesleyan can do the same. First, they can target all students by creating a video tour of the entire campus. They can showcase student living areas, the cafeteria, the Howe, the library, and the other various buildings on the campus. To gain more credit with potential student-athletes, they can showcase games from the various sports teams that they have. For example, good choices just from this year would be, any of the women's basketball games from the conference championships or the national tournament. For softball, they could use some of the winning games from their spring break trip in Arizona. I mean who would not want to go to Arizona for their spring break, if they could not go out with their friends. For the prospective student interested in performing arts, they could showcase choir events and other types of recitals. If a student would like to be an art major, they could shoot video of some art students talking about what they like about the program. And, the school could compile interviews from all different kinds of students answering a variety of questions. Clearly, there are a number of ways that Iowa Wesleyan could utilize YouTube for self-promotion.

Commercials on YouTube

Audiences like ads that appeal to one's sense of humor. Both commercials do that and, in doing so, make you recall the ad throughout your day. This is a good way to gain consumers by word of mouth. A co-worker goes to another, "Hey, have you seen that new dockers commercial?" Then, they just log onto YouTube and there it is.

Disney's Imagineering Department

Disney's Imagineering Department has hundreds of great photos to look at on Flickr. These are just a few of what they had to offer. They had a multitude of photos taken during the day and night. I just happened to find the nighttime photos to be more visually appealing.